Sales and advertising guide
How to prepare a house for sale ad?
A qualified listing does not try to make the house look different than it is; It allows the right buyer to understand the structure faster and more completely. A strong presentation is based on consistent information, clear visuals, and questions with prepared answers before assertive adjectives.
One-minute summary
What to remember before deciding
- Before writing the text, verify the title deed, plan, dues, usage and building information in a single file.
- Instead of cliché adjectives, clearly explain the location, building type and identifying quality in the title.
- Arrange the photographs in an order from broad to detailed, showing the plan and spatial relationships.
- With its net and gross area source; Explain advantages and limitations in consistent language.
- Complete authorization, EIDS and request responses before posting.
Prepare the information file before the ad text
Conflicting information on square metres, rooms, floors or dues in different sections of the advertisement reduces trust. Collect current title deed and independent section information, approved or measured plan, dues scope, heating, parking, usage and delivery conditions in a common file.
Write the source and date of each information. The seller's declaration, official record, management information and on-site measurement are not with the same accuracy. Complete the verification process or clearly state the limit rather than guessing at the unsure detail.
- Title deed quality, floor and independent section information
- Source of net and gross area
- Plan, façade, heating and usage status
- Amount, date and services covered by the dues
- Registration or use of parking lots, warehouses, terraces and extensions
- Delivery date and fixtures included in the sale
With the intention of searching for the title, type the description in order of decision
The headline should allow the recipient to quickly see the essential information they are looking for. District or neighbourhood, building type, room layout and a truly distinctive feature; It is more valuable than unprovable adjectives such as 'unmissable' or 'unique'.
Build the description in order of the basic identity of the house first, then the plan and light, then the building and environment, and finally the transaction and delivery conditions. Instead of a long list of features, explain with concrete data how living in this house works.
Only use features that can be verified and are truly important to the decision.
Editorial measureGood advertising speaks more clearly, not louder.If the basic questions that the buyer will ask in the first meeting are answered consistently in the ad, the presentation saves both confidence and time.
Show how the space works in photo order
Arrange the images in a readable order, starting with the facade or entrance and continuing through the main living area, rooms, wet areas, open space and common areas. Instead of many similar photos of the same corner, choose shots that convey the relationship between spaces.
Preserve natural light; Do not mislead the proportions of the space with wide angles and heavy editing. If the plan can be shared, include a simple plan that will make the photos easier to understand. Showing the need for maintenance or intervention in its proper context, rather than hiding the defect, can increase qualified demand.
- Horizontal and balanced main visual that does not distort perspective excessively
- At least one obtuse and one explanatory angle defines each space
- Façade, entrance and important common areas
- The real relationship between balcony, view and external environment
- Images with sharing rights and personal data checked
Explain square meters and attributes with source
The terms net, gross, closed area, balcony and extension may be used differently in different sources. Instead of giving a single large number, indicate the source of the domain information used and which sections it covers. If the plan and the current situation are different, do not try to cover this with the announcement text.
Write expressions such as façade, view, renovation, parking and usage rights in a verifiable form. Before you say 'no cost', consider age, maintenance and the extent of unseen systems; For expressions containing results such as 'suitable for conversion', clearly state the legal and technical basis.
| Expression | Needs to be explained | Uncertainty to be avoided |
|---|---|---|
| Area | Net/gross definition and source | Single large square meter figure |
| Parking/storage | How to register or use | Actual use presented as possession |
| Renewal | Work done and approximate date | Non-scope 'zero modification' statement |
| Conversion | Current official and technical status | Promise of sure profit or results |
Set up authorization and claims management before publication
The Electronic Ad Verification System is part of the process that verifies the identity and marketing authority of the person placing the ad. Check the official channel with which the announcement will be published, the owner's account or the authorized real estate business account, the required authorization and the current scope of application.
Use a single up-to-date information file and visit flow for incoming requests. Qualify the request with basic questions such as availability, budget, funding and timing; Do not give different information to each candidate. The real transformation is not viewing the ad, but starting a transparent conversation with the right candidate.
- Current control of EIDS and announcement authority
- Consistent price and feature information on listing platforms
- Sourced answer file prepared for frequently asked questions
- Pre-visit availability and timing questions
- Updating all channels together when price or status changes
Frequently asked questions
Clear, concise answers
01What should be written in the title of the house for sale ad?
The micro location, dwelling or building type, basic room layout and verifiable distinguishing feature should be clearly written. General and exaggerated adjectives that do not respond to the search intent should be avoided.
02How should net and gross square meters be stated in the advertisement?
It should be clearly stated whether the value used is net or gross, which areas it covers and which source it is based on, such as title deed, project or on-site measurement. If there are different sources, the conflict must be resolved.
03Does EIDS authorization verify title deed and building status?
EIDS is intended to verify the identity and marketing authority of the person placing the advertisement; It does not mean that all legal, technical or physical features of the real estate have been verified.